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30/10/2015

Fresh Times 5 - 2015

The Fresh Times collects fun promotion initiatives in the fruit and vegetable sector. It wants to encourage good ideas and spread best practices. In this edition, you can find the following initiatives:

  • Freshfel Annual Event stimulated creative ideas to advance marketing and consumption campaigns
  • Freshfel co-organised a seminar on the new promotion legislation
  • Germany- Dole´s "My Energy" campaign to be continued
  • Spain - "5 a day" choses Peppa Pig as new testimonial
  • Germany - "5 a day" creates more pep for radish
  • UK - Chiquita gives London a yellow touch
  • Germany - Creating curiosity for Persimons
  • Australia - "Make me a Hero" combines the best of all worlds
  • Canada - Half your plate inititative
  • United Arab Emirates - "I´MPERFECT" promotes the consumption of ugly fruit and veg
  • USA - The pear as ideal snack companion

If you have information about exciting promotion campaigns all over the world, please send it to the Freshfel secretariat so that we can share it.

 

To view or download the full document, please click here.

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