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NEWS

28/03/2012

New Freshfel Consumption Monitor shows dramatic decline in consumption patterns

 

Freshfel Europe, the European association representing the interests of the fresh fruit and vegetables supply chain, is extremely concerned by the results from its latest ‘Consumption Monitor’ which shows an alarming downward trend of consumption patterns nearly all across Europe in the last decade. Indeed, between 2000 and 2010, fresh produce consumption has decreased by 100 g, the equivalent to a full portion per day per capita! The association believes that it is only through a multidimensional approach and avoiding oversimplification that all relevant stakeholders will be able to work towards reversing the current situation.

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