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NEWS

27/01/2012

Attracting consumers with a holistic approach

Fresh fruit and vegetables offer to consumers a lot of benefits, with respect to nutrition and health or the environment for example. However, consumers are taking them for granted and other sectors are increasingly abusing the positive image of fresh produce for their own marketing purposes. Besides a robust, pro-active advocacy of these positive benefits, the sector needs to simultaneously promote even more the inherent properties of fresh produce, namely taste, texture, quality and the sheer pleasure of enjoying a fresh fruit or vegetable. A truly holistic approach from the industry is needed to raise consumption levels all across Europe.

 

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