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NEWS

23/05/2011

Dedicated fresh produce supply chain is serving consumers from farm to fork

To better understand and value the price of fresh fruit and vegetables, consumers should be aware that the way “from farm to fork” is not as simple as it is often thought to be. Various actors within the fresh produce supply chain, which are represented at the European level through Freshfel, play a crucial role to ensure consumers are getting a large diversity of tasty products in the best possible quality at any time and any place. However, given the freshness and perishability of fresh produce, the sector ensures at the same time that the supply chain is as short as possible and only as long as necessary.

 

» Click here to download the press release in English

 

» Click here to download the press release in French

 

» Click here to download the press release in Spanish

 

» Click here to download the press release in German

 

» Click here to download the press release in Italian

 

» Click here to download the press release in Dutch

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