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NEWS

13/05/2011

Todays consumers are looking for manifold values - Fresh fruit and vegetables offer them

Fresh fruit and vegetables are price competitive and offer a great taste and high quality. However, consumers should also be more aware that fresh produce offers a wide range of “immaterial” values which they demand from today’s food, e.g. in regard to nutrition and health, the environment, seasonality, proximity etc. Such a holistic approach offers an opportunity to value fresh produce at the level it deserves. A more pro-active communication by the sector, public authorities and other relevant actors is an important and needed step to change the collective unconsciousness and move consumption patterns to a satisfactory and healthy level.

 

» Click here to download the press release in English

 

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