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NEWS

07/04/2011

Time to put fresh fruit and vegetable prices in perspective

Although consumers are spending a limited amount of their total and food expenditure on fresh fruit and vegetables, price is among the top purchase criteria. However, market observations show that fruit and vegetables are not expensive or becoming more expensive over time in comparison to other food products, but rather are perceived to have a high price. The price debate must be seen in perspective to other food products and the various values and benefits which come along with purchasing fresh fruit and vegetables.

 

» Click here to download the press release in English

 

» Click here to download the press release in French

 

» Click here to download the press release in Spanish

 

» Click here to download the press release in German

 

» Click here to download the press release in Italian

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