WELCOME PRODUCTION QUALITY SUSTAINABILITY FRESH FACTS KIDS ENJOY FRESH
NUTRITION & HEALTH HOW TO ENJOY FRESH DID YOU KNOW? NEWSROOM

Did you know?

ENJOY FRESH FRESH FRUIT AND VEGETABLES CHARTER 5-A-DAY CAMPAIGN PRO GREENS WHERE IS THE FRUIT? QUESTIONS AND ANSWERS

FOLLOW US ON

Enjoy Fresh Fruits and Vegetables on YouTube Enjoy Fresh Fruits and Vegetables on Facebook

5 a day and the like - campaigns to increase fruit and vegetable consumption

While most of us are aware that eating fruit and vegetables is important for a healthy diet, current trends are alarming: Fruit and vegetable consumption is declining; obesity is on the rise; and many consumers are replacing fruit and vegetables with high-calorie foods. Meanwhile, the science behind the health benefits of eating fruit and vegetables has grown stronger (see ‘Health Studies’ section). There is increasing scientific evidence that low fruit and vegetable intake is a key risk factor for several non-communicable diseases. Fruit and vegetables are important components of a healthy diet, and their sufficient daily consumption could help prevent major diseases, such as cardiovascular diseases and certain cancers. Overall, it is estimated that up to 2.7 million lives worldwide could potentially be saved each year if fruit and vegetable consumption were sufficiently increased.

In line with the request by the World Health Organization (WHO) to consume at least 400g of fruit and vegetables daily (Diet, nutrition and the prevention of chronic diseases. Report of a Joint FAO/WHO Expert Consultation. Geneva, World Health Organization, 2003 (WHO Technical Report Series, No. 916)), a number of programs have been started in various countries all around the globe to encourage the sufficient consumption of fruit and vegetables each day. They are carried out under different names, but most widely known is probably the “5 A Day” campaign (eating at least five portions of f&v per day). However, the general message is in a lot of countries transformed into other campaign names, such as “2x2” in the Netherlands, “3x3” in Hungary or “6 om dagen” in Denmark.

Indeed, according to the WHO it is recommended to intake a minimum of 400g of fruit and vegetables per day (excluding potatoes and other starchy tubers) for the prevention of chronic diseases such as heart disease, cancer, diabetes and obesity, as well as for the prevention and alleviation of several micronutrient deficiencies, especially in less developed countries.

Find out more about the “5 a day” and the-like campaigns in Europe and beyond on the respective websites of the initiatives:

"5 a day" and the-like campains around the world (interactive map)

"5 a day" and the-like campains in europe list

"5 a day" and the-like campains in other countries list

Visit our website dedicated to
kids, parents and teachers:
www.kidsenjoyfresh.eu.

 RSS Feed

© Freshfel Europe 2017  ¦  Disclaimer ¦  Terms of use ¦  Privacy Policy ¦  Contacts ¦  Powered by 2B.COM sprl